Compliance is non-negotiable. Growth is optional, unless you design for it.

What is the Digital Product Passport (DPP)?

Under the Ecodesign for Sustainable Products Regulation, the European Union is introducing a Digital Product Passport: standardized digital information carried by the product and accessible throughout its life. Composition, origin, care, repair, recycling. Textiles and footwear are among the first categories in line, with obligations taking effect from 2027.

Why it matters for brands: For forward-looking brands, the DPP is more than a regulatory obligation - it's a competitive edge. It helps you build trust with consumers, prove ESG commitments, and unlock new opportunities in consumer engagement, product authentication, aftercare, and resale.

Each unit needs a data carrier, a unique identifier and a resolvable digital record. Item-level serialization is where requirements are heading; batch-level is where many brands will start. Zirqat provides the carrier, the identity and the infrastructure that serves your passport data throughout the product's life. Compliance remains yours; we make it operational, and we make it pay. The same tap that answers the regulator opens a branded experience for your consumer.

Zirqat is a member of the CIRPASS-2 Expert Working Group contributing to how DPP infrastructure is defined in Europe.